The World Cup Guide Media Kit

Our Audience

TheWorldCupGuide.com is a fan created blog that reaches dedicated World Cup fans planning tournament attendance and/or following tournament specifics out of passion for the beautiful game.

Web Traffic:

• Current: 69,000 unique monthly visitors | 95,000 page views as of December 2025 (growing)
• Proven tournament scale: 137,000 unique monthly visitors (during 2022 World Cup peak)
• Event-driven spikes: e.g. 25,000 unique visitors when 2026 host cities announced in February 2024 (“off year” spike)
• 2026 outlook: North American location presents significantly larger regional audience vs 2022
• Search Reach
  • Google Search Console for December 2025:
    • 2.4M Impressions
    • 31.2K Clicks
    • 131 Est Pages w/ First Impression
  • Top 3 to 5 Google Search Results for “What to do in <Host City> for World Cup”
  • AEO presence with persistent referrals from ChatGPT, Gemini, Claude, etc

Audience profile:

• High-intent travelers researching tickets, accommodations, and host city logistics
• Global reach with concentration in USA, Canada, Mexico, and major football nations
• Premium spending demographic (international/domestic travel + event tickets + lodging + entertainment)

Coverage:

• Primary focus: Men’s World Cup 2026
• In development: Women’s World Cup 2027 and Men’s World Cup 2030

Newsletter:

• 2,100+ verified subscribers (2-step opt-in, growing rapidly)
• 75% all-time open rate | 27% all-time click-through rate
• Launched March 2024

As Referenced / Featured In

The Athletic | The Guardian | The Points Guy | Mais Futebol | KCBS Radio San Francisco

Sponsorship Packages (4 Types)

1. Host City Sponsorships

Comprehensive city guides for all 16 FIFA 2026 host cities covering stadiums, accommodations, transportation, local culture, and matchday logistics.

Available Cities For 2026: Atlanta | Boston | Dallas | Guadalajara | Houston | Kansas City | Los Angeles | Mexico City | Miami | Monterrey | New York/New Jersey | Philadelphia | San Francisco | Seattle | Toronto | Vancouver

Launched: October 2025
Google Rankings: Consistently Top 3 SEO Rank for Host City related inquiries like “What to do in [City] For World Cup”

1A. Host City Title Sponsorship (1 per City)

Premium placement at top of guide before all content.

What’s included:

• Prominent sponsor card at top of city guide
• Newsletter feature when city content is highlighted
• Category exclusivity within your business sector
• Multi-city packages must be purchased before individual city title sponsorships are sold. Once a city’s title sponsor position is sold individually, it cannot be included in subsequent multi-city packages.
• Interested in multi-city presence? Contact us for custom package pricing and availability.

Pricing for Title Sponsorship in Host City Guides:

1B. Host City Category Sponsorship (2 to 4 per City)

Featured placement within relevant guide sections.

What’s included:

• Sponsor card embedded in relevant section (e.g., Hotels, Transportation, Dining)
• Contextual placement where travelers are researching your category
• Potential mentions, when applicable, in newsletters

Pricing for Category Sponsorship in Host City Guides:

Benefits of Perpetual:

These guides will rank in Google for “[City] travel guide” for years. Fans researching future activities in Host Cities will still find these guides. Your brand stays embedded in this AEO & SEO-optimized content permanently; no recurring fees, ever. As long as the site is active, the reference remains.

Sponsorship Format For Host City Guide: 

Clean sponsor card with brief message (2-3 sentences), and call-to-action button. Non-intrusive placement that maintains editorial integrity.

3. Newsletter Sponsorship

Exclusive sponsor placement in our monthly World Cup & international matches review newsletter.

Investment: $500 per newsletter send
Multi-month packages: Contact us for discounted, bulk rates.

Reach: 2,100+ verified, rapidly growing subscribers (2-step opt-in)
Performance: 75.1% all-time open rate | 26.2% all-time click-through rate (started March 2024)
Format: Clean sponsor card with brief message (2-3 sentences), and call-to-action button at top of newsletter.

4. 2026 Bracket Predictor Sponsorship

Link to Page. This is a game in which fans can pick each Group (1st through 4th), Select the 8 3rd Place Teams (which calculates the 495 combinations), Proceed through Knockout Selections, Receive an Image of Results (that can be shared on social media) and fans can also save the bracket, create a group and “compete” with others (points per match correct pick, etc).

Details: Exclusive “Powered by” placement in our 2026 Bracket Predictor “Game”.
Investment: $10,000
Reach: 7.7K monthly bracket creation starts (growing, this is after 1 month live) / 1K monthly shares (growing, this is after 1 month live)
Interactions: There are 4 areas where “Powered by XYZ” lives:

• Start screen
• Results screen
• Shared images to social media
• Saved Bracket / Group Page

Format: Clean sponsor card with brief message (2-3 sentences), and call-to-action button at top of newsletter.

What Sponsorship Looks Like

All sponsorships feature clean, minimalist integration:

Sponsor Card Format:

This Guide Sponsored By
[SPONSOR LOGO]

[2-3 sentence sponsor message highlighting value 
proposition for World Cup attendees]

[Call-to-Action Button]

Example Card From Newsletter:

Example Card For Website Articles:

No low-grade banner ads. No pop-ups. No intrusive advertising. Just clear, professional brand association with authoritative, relevant content.

Why Partner With Us

Authority: Independent (i.e. NOT affiliated with FIFA or any other media company), comprehensive resource trusted by fans planning World Cup attendance

Timing: Audience is actively in research and booking phase 3-18 months before tournament

Quality: Long-form, thoroughly researched content with strong SEO performance and organic traffic growth

Longevity: For perpetual deals, content lives on as fans plan future tournament attendance

Exclusivity: Limited sponsor slots protect user experience, content integrity, category exclusivity and maintain premium positioning

Next Steps

To discuss sponsorship opportunities:

Contact: Either Send an Email or Use Our Contact Form

We’re happy to connect and discuss opportunities and look forward to connecting!

Frequently Asked Questions

Can we sponsor multiple cities?
Yes. Multi-city packages available with volume discounts.

Can we update our sponsor creative during the term?
Yes. You can refresh messaging and creative assets at any time during your sponsorship term.

Do you offer performance-based pricing?
Our model is sponsorship-based (brand awareness and association) rather than performance-based. We can provide traffic analytics but do not guarantee specific conversion metrics.

What about future tournaments (e.g. 2027 and 2030 World Cups)?
Perpetual city guide placements extend to future World Cup cycles.

Yes. We’re developing comprehensive coverage for 2027 Women’s World Cup (Brazil) and 2030 Men’s World Cup (Spain/Portugal/Morocco) including host city guides, ticket information, and travel planning resources.

How quickly can we activate?
Typical activation timeline is 5-7 business days after agreement and creative asset delivery.

Do you also have Social Media presence?
Yes. We are active on X and Instagram primarily.

Sponsorship opportunities subject to availability. Category exclusivity offered on first-come basis.

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